Edna Dratch-Parker

Edna Dratch-Parker brings more than 30 years of experience building and branding business—from co-founding an advertising agency to designing and manufacturing a line of women’s swimwear, to founding EFD Creative, a wedding planning and branding business in New England. Through her years working as a professional graphic designer, creative director, small business owner and entrepreneur, Edna’s expertise touches all areas of marketing and branding. She is passionate about branding, and enjoys sharing her knowledge and mentoring other entrepreneurs who want to take their own careers and businesses to the next level.

Edna’s design work has appeared in Southern New England Weddings, Boston Brides, Bliss Celebrations Guide, The Knot Ultimate Wedding Lookbook, The Knot New England Magazine, as well as the popular blogs Style Me Pretty and Grace Ormonde. She was also featured in the book Art of Celebration: The Making of a Gala, New England edition.

Edna has received a number of industry honors, including “Wedding of the Year” from NACE National, the “Spirit Award” from the Boston Wedding Group – multiple years, “Social Event Planner of the Year” from BizBash, “Trendsetter of the Year” from Wedding Planner magazine, and “New England Wedding of the Year 2012” from NACE Boston. She’s also been the recipient of the WeddingWire Couple’s Choice Award consecutively since 2009, and has won the Knot’s Best of Weddings Award every year since 2014. She is also a part of the Knot’s Wedding Hall of Fame.

Edna is the founder, creative director and strategic branding expert for EFD Creative – Event Planning & Design and EFD Creative – Strategic Branding & Design. EFD Creative has trademarked the name The Wedding Brander® and The Wedding Business Brander®.